Privacy Policy

Welcome to optimBet (“we,” “us,” or “our”). This Privacy Policy explains how we collect, process, store, and protect your personal information when you access or use our website optimbets.gb.net and related services. By using our platform, you consent to the data practices described below. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller and Contact Information

optimBet is the data controller responsible for your personal data. Our registered office is in the United Kingdom. For any questions or concerns regarding your privacy or this policy, please contact our Data Protection Officer at [email protected].

2. Categories of Personal Data We Collect

When you interact with optimBet, we may collect the following types of personal information:

  • Full name
  • Email address
  • IP address and device identifiers
  • Telephone number
  • Residential address
  • Date of birth and gender
  • Account registration details and preferences
  • Payment and transaction history
  • Usage data including session duration, betting activity, and site navigation
  • Communications with customer support
  • Documents for identity verification and compliance with gambling regulations
  • Optional sensitive data such as health information or self-exclusion details, if voluntarily provided
  • Information from third-party sources for fraud prevention and responsible gambling

3. Purposes of Processing Your Data

We process your personal data to:

  • Manage your user account and provide our services
  • Verify your identity and age to comply with UK Gambling Commission requirements
  • Process deposits, withdrawals, and other financial transactions securely
  • Fulfil legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling measures
  • Communicate important account information, updates, and service notifications
  • Administer promotions, bonuses, and competitions with your consent
  • Personalise your experience and tailor offers based on your preferences (where consent is given)
  • Improve our platform’s functionality, security, and user experience
  • Conduct data analytics and generate reports to enhance service quality
  • Detect and prevent fraudulent or illegal activities

4. Legal Basis for Processing

We process your data based on the following lawful grounds:

  • Your consent, where you have explicitly agreed to specific processing activities
  • Performance of a contract, such as providing betting services to you
  • Compliance with legal obligations imposed by UK law and gambling regulations
  • Our legitimate interests, including fraud prevention, service improvement, and marketing, balanced against your rights and freedoms

5. Data Retention

Your personal data is retained only as long as necessary for the purposes outlined above or as required by law. Typically, we keep data for up to five years after your account closure or inactivity. Certain records, such as those related to self-exclusion or ongoing investigations, may be retained longer in accordance with UK Gambling Commission rules and anti-money laundering legislation.

6. Marketing Communications and Preferences

We will send you marketing communications only if you have given your explicit consent. You may opt out or modify your preferences at any time by updating your account settings or using the unsubscribe option in our emails. We respect your choices and will not send unsolicited promotional messages.

7. Cookies and Tracking Technologies

optimBet uses cookies and similar technologies to ensure proper website functionality, enhance user experience, remember your preferences, analyse site usage, and deliver relevant advertising. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the performance and features of our website.

8. Sharing Your Data

We may share your personal data with:

  • Service providers such as payment processors, identity verification companies, and technical support vendors
  • Regulatory and law enforcement authorities when legally required
  • Affiliated companies within the optimBet corporate group for operational purposes
  • Trusted third parties with your explicit consent

If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards, such as standard contractual clauses, are in place to protect your information.

9. Security of Your Data

We implement robust technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. These include encryption, secure servers, access controls, and regular security assessments to maintain the confidentiality and integrity of your information.

10. Your Rights Under Data Protection Law

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

  • Right to be informed about how your data is used
  • Right of access to your personal data
  • Right to rectification of inaccurate or incomplete data
  • Right to erasure (the “right to be forgotten”) in certain circumstances
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time without affecting prior processing
  • Right to object to automated decision-making, including profiling, where it significantly affects you

To exercise any of these rights, please contact us at [email protected]. We will respond within the statutory timeframe and provide assistance as required.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. Any updates will be posted on this page with the date of the latest revision. Your continued use of our platform after changes constitutes your acceptance of the updated policy.

12. Lodging a Complaint

If you believe your personal data has been mishandled, you have the right to file a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority. You can contact the ICO at https://ico.org.uk/.

For responsible gambling support and advice, please visit BeGambleAware.

Last updated: 28.05.2025